HACK

 

A Reforge listou ontem algumas referências para quem se interessa por crescimento e growth hacking.

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GROWTH E TECH

Podcasts

Books

Email newsletters

Blogs

OUTROS TÓPICOS:

Email newsletters

Blogs

Podcasts

Apps

LISTA DE DAVID CANCEL, CEO DO DRIFT:

  • Ego Is The Enemy. The one thing we all fight everyday — our egos. “Success is intoxicating, yet to sustain it requires sobriety. We can’t keep learning if we think we already know everything.”
  • The One Thing. This is the book the aligns everything we do at Drift. Focus on the one thing. The big rocks. If you chase two rabbits, you won’t catch either.
  • Focus: The Future of Your Company Depends on It. Another great reminder.
  • Do The Work: Overcome Resistance and Get Out of Your Own Way. A classic from Steven Pressfield. Stop getting in the way of great work.
  • Sam Walton: Made In America. This is the story behind Wal-Mart. The only thing I’ll say about this book — Sam is my role model. This is one of my all-time favorites.
  • The Score Takes Care of Itself. My Philosophy of Leadership. When the San Francisco 49ers hired Bill Walsh, they were 4–12 and the worst team in the NFL. Three years later, they won their first Super Bowl — and the turnaround happened because of the small things. All of the details matter, because the score will take care of itself.
  • From Impossible To Inevitable. How Hyper-Growth Companies Create Predictable Revenue. This is the latest book from Jason Lemkin. A great read if you’re in SaaS — a must-read if you work in marketing and sales.
  • Hooked: How To Build Habit Forming Products. Ever wonder why some products catch on and others don’t? Read this.
  • Crossing the Chasm.Marketing and Selling Disruptive Products to Mainstream Customers. The classic from Geoffrey Moore.
  • Behind the Cloud. The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry. Benioff. Enough said.
  • Marketing: A Love Story: How to Matter to Your Customers. Bernadette Jiwa is one of the best brand storytellers. “What if, before making a pencil stroke or writing a single line of code, every entrepreneur and innovator began by seeing the world through a marketer’s lens and asking, ‘why will someone care about this?’ How different would marketing be then?”
  • Predictable Revenue: Turn Your Business Into A Sales Machine. The sales classic from Aaron Ross — doesn’t just apply if you’re in sales. This is another must read if you’re in SaaS.
  • The Hard Thing About Hard Things. Building a Business When There Are No Easy Answers. The struggle. The grind. This is the reality check that you will always need when you’re going through it.

E, você? Quais são as suas referências de livros, podcasts e newsletters? O que te mantém atualizado e motivado? Conte-nos nos comentários.


Sobre o autor André Bartholomeu Fernandes rotate

Pós-graduado em Harvard e MIT, André iniciou sua carreira na internet em 2002 levando internet a mais de 4.000 cidades brasileiras com o provedor Samba. Trabalha com empresas nacionais e multinacionais levando soluções de internet focadas em resultados. Seu blog, o Jornal do Empreendedor tem mais de 200.000 leitores.

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Relatório

Tendências do Growth Marketing para 2018

Especialistas dos EUA compartilham as tendências que dominarão 2018.

Baixe aqui